INTRODUCTION
A generation priced out — and unprepared.
According to a CBS report from 2018, only 48% of millennials believe that buying property is still a good investment, which is a record low.
From the struggle to afford property to the lack of knowledge, the majority of people in younger generations have not been properly equipped to venture into real estate. Whether you are looking for a property for yourself and your family to grow, or to make some money, ProsProperty aims to educate users and help find properties to launch, maintain, and prosper in your goals.
User Persona
The 5 Ws
Who?
This web app is made primarily for new, small-scale property buyers who are looking to invest for additional income or financial security, with a primary focus on the younger generation of hopeful investors.
What?
This will be a user-friendly, responsive web app containing a database of available residential properties and land, and comprehensive information on each listing.
When?
Buyers will use this tool when conducting property searches, and making a decision about where to invest. They will also be able to use it to keep up to date with the surrounding areas, properties that might be good additions nearby, and the like to continue building their portfolio.
Where?
Buyers will use this tool at home or on the go. Users can search for properties anywhere, as long as they’re logged in on a device.
Why?
Unseasoned buyers need access to reliable, uncomplicated information about their potential property investments. Buyers get a feel for a place by viewing comprehensive information about the property and its neighborhood before spending time on-site
CONCEPTION AND DESIGN
Understanding User Needs
Before users can feel confident investing in property, they need simple ways to explore, compare, and return to the listings that matter most. These objectives focus on removing friction from discovery and helping users move from curiosity to informed decision-making.
Objective Three:
As a user, I want to be able to search and filter properties, so that I can find good matches based on my needs.
Objective Two:
As a user, I want access to as much written and visual information as possible about properties I’m interested in, so that I can make an informed decision.
Objective One:
As a user, I want to be able to save or mark properties I am interested in, so that I can easily revisit them.
STYLE GUIDE
Making a Complex Process Feel Approachable
The style guide prioritizes simplicity and readability, creating an experience that feels supportive rather than intimidating for users navigating property for the first time.
RESPONSIVE DESIGN
Designed Mobile-First, Scaled with Intention
ProsProperty was designed with a mobile-first approach to ensure essential content remained focused and accessible on smaller screens. The experience was then thoughtfully expanded for tablet and desktop, preserving usability while allowing space for deeper exploration.
Each breakpoint uses its own grid system, built on a consistent 4-point grid to maintain visual rhythm and alignment across devices. Navigation and content density were the primary areas of adaptation, evolving at larger screen sizes to support additional information without overwhelming the user.
Tablet Grid
Tablet Mid-Fidelity
Tablet High-Fidelity
Desktop Grid
Desktop Low-Fidelity
Desktop High-Fidelity
NEXT STEPS
Designing Beyond the First Iteration
Moving forward, the focus will be on refining and expanding the ProsProperty experience through additional screens and feature enhancements. Usability studies will be used to identify friction points and opportunities for improvement, allowing design decisions to be guided by real user behavior. As insights are gathered, the UI will continue to evolve to better support clarity, confidence, and ease of use throughout the property discovery process.