INNATE Traditions:
Mothering & Fathering
with Courage
A custom landing page built to support course enrollment, paired with complementary Meta ad creative. The focus was on warm, supportive design and clear content structure to guide users from paid social to course information with ease.
INTRODUCTION
Throwing it back to simpler times.
You grabbed your copy of J-14, a snack, and a pen, and feverishly circled your answers to the quiz of the week to discover which Jonas Brother you were destined to end up with—then promptly went back to change your answers when it wasn’t Joe.
For Valentine’s Day 2025, I recreated that nostalgic experience for Studio Spin clients with the Studio Spin Perfect Match Quiz. A playful, interactive campaign designed to match riders with their ideal coach and class vibe.
Studio Spin’s core audience is women ages 35–54, making up nearly 70% of our social media following.
This campaign was intentionally built to celebrate that demographic while tapping into shared millennial nostalgia.
A coach “perfect match” quiz is something other studios aren’t doing, and that distinction was the point.
The result was a fun, highly shareable concept that boosted engagement, strengthened community connection, and gave both followers and non-followers a clear sense of what sets Studio Spin apart: personality, creativity, and a brand that doesn’t take itself too seriously.
CONCEPTION AND DESIGN
Designed to feel like a magazine you could’ve ripped out and filled in.
The quiz was intentionally designed to live in two formats: a short-form Instagram Reel to drive social engagement, and a live website experience where users could follow along and write down their answers—just like the good old days. Participants tallied their results (mostly As, Bs, Cs, and so on) to discover their perfect Studio Spin coach.
Each coach was interviewed via Typeform and assigned a corresponding letter tied to their responses. Those insights were then rewritten in the voice and style of a classic magazine quiz to ensure the content felt cohesive, playful, and true to the nostalgic inspiration.
From a visual standpoint, the design of both the site and the corresponding reel intentionally mirrored the look and feel of a physical teen magazine. Bold background colors, colorful icons, and playful letter bubbles helped the experience pop on screen, reinforcing the nostalgic tone and making the quiz feel like something you could’ve torn out of a magazine and filled in by hand.